The Ultimate Guide To Jewellery Photography

Everything You Need to Know About Jewellery Photography:
By Dylan Pukall – Specialist Jewellery, Product, and Advertising Photographer
(Sunshine Coast & Brisbane, available in Sydney & Melbourne – www.dylanpukallphoto.com

Jewellery photography is an art form that requires precision, skill, and the right equipment to capture the brilliance and fine details of jewellery pieces. Whether you’re a jewellery brand, an eCommerce business, or an independent designer, high-quality jewellery photography can make or break your sales. In this comprehensive guide, I’ll answer the top questions people ask about jewellery photography to help you make informed decisions.

1. How Do I Find a Good Jewellery Photographer?

Finding a skilled jewellery photographer is crucial for showcasing your products professionally. Here’s what to consider when searching:

  • Portfolio & Experience: Look for photographers who specialize in jewellery photography. Their portfolio should showcase crisp, detailed, and well-lit images.

  • Equipment & Techniques: Ask about their setup—macro lenses, lighting setups, and retouching skills are vital.

  • Industry Knowledge: A professional jewellery photographer understands metal reflections, gemstone clarity, and how to bring out the best in a piece.

  • Reviews & Testimonials: Check client feedback and testimonials to gauge reliability and quality.

If you’re looking for a professional jewellery photographer in Brisbane, the Sunshine Coast, or beyond, check out my work at www.dylanpukallphoto.com.

2. How Much Does Jewellery Photography Cost?

Jewellery photography pricing varies based on factors like:

  • Number of Pieces: Bulk photography is usually more cost-effective.

  • Complexity of the Shoot: Reflective metals, intricate settings, and gemstones require precise lighting and editing.

  • Retouching Requirements: High-end retouching ensures dust, scratches, and imperfections are removed for flawless results.

  • Usage Rights: Commercial licensing may influence pricing.

On average, professional jewellery photography costs anywhere from $50 to $500 per image, depending on the complexity. If you need a custom quote, feel free to reach out via my website.

3. What Is the Best Way to Photograph Jewellery for eCommerce?

For eCommerce platforms like Shopify, Amazon, or Etsy, consistency and clarity are key. Here’s what to keep in mind:

  • Use a White Background: Clean, white backgrounds enhance the jewellery’s details and meet eCommerce guidelines.

  • Consistent Lighting: Soft, diffused lighting prevents harsh shadows and highlights the product’s true color.

  • Macro Lenses: A dedicated macro lens ensures sharp, high-resolution images.

  • Minimal Reflections: Proper positioning and light control prevent unwanted reflections on metal and gemstones.

4. What Equipment Do Professional Jewellery Photographers Use?

A high-end jewellery photography setup typically includes:

  • Camera: A full-frame DSLR or mirrorless camera with high megapixels.

  • Lenses: Macro lenses (e.g., 100mm f/2.8) for extreme close-ups and detail.

  • Lighting: Softboxes, LED panels, and diffusers to create even lighting.

  • Reflectors & Light Tents: Used to control reflections and soften shadows.

  • Tripod: For stability and precise focusing.

  • Post-Processing Software: Adobe Photoshop & Lightroom for retouching.

5. Why Is Jewellery Photography So Expensive?

Jewellery photography is a highly specialized field that requires:

  • Precision & Time: Each piece must be meticulously cleaned, positioned, and lit correctly.

  • Post-Processing: Retouching can take hours to remove blemishes, adjust reflections, and enhance gemstone brilliance.

  • Specialized Equipment: High-end cameras, macro lenses, and lighting setups add to the cost.

  • Expertise: It takes years of experience to master jewellery photography techniques.

6. How Can I Take Professional Jewellery Photos at Home?

While professional photography yields the best results, you can try these tips for DIY jewellery photography:

  • Use Natural Light: A bright but diffused window light can work well.

  • White or Neutral Background: Avoid distractions that take the focus away from the jewellery.

  • Steady Camera Setup: Use a tripod to prevent blur.

  • Macro Lens or Smartphone with Macro Mode: This helps capture details.

  • Post-Editing Software: Adjust contrast, brightness, and remove imperfections.

7. What Is the Best Background for Jewellery Photography?

The best background depends on the style and platform:

  • White (E-Commerce): Clean, professional, and widely accepted by online marketplaces.

  • Black (Luxury & Contrast): Enhances reflections and gives a premium look.

  • Textured & Natural (Lifestyle Shoots): Marble, wood, or fabric can add personality and context.

8. How Do You Make Jewellery Sparkle in Photos?

  • Use Proper Lighting: Avoid harsh direct lights—soft diffused lighting brings out brilliance.

  • Highlight Gemstone Facets: Use reflectors or light from different angles.

  • Clean the Jewellery Thoroughly: Dust and fingerprints reduce sparkle.

  • Post-Processing Enhancements: Adjust highlights and sharpness in editing.

9. What Are the Best Lighting Techniques for Jewellery Photography?

  • Softbox or Light Tent: Reduces harsh shadows and diffuses light evenly.

  • Multiple Light Sources: Helps reduce reflections and enhance depth.

  • LED Ring Lights: Great for illuminating gemstones.

  • Bounce Cards & Reflectors: To soften shadows and add highlights.

10. Should I Hire a Jewellery Photographer or Do It Myself?

  • Hire a Professional If: You need high-quality, consistent, and market-ready images.

  • DIY If: You have basic photography skills and only need a few simple images.

For businesses serious about presenting their jewellery in the best light, hiring a specialist like myself ensures premium results. If you’re looking for professional jewellery photography services, visit www.dylanpukallphoto.com to discuss your project.

Final Thoughts

Jewellery photography is a critical aspect of marketing and selling fine jewellery. Whether you choose to hire a professional or try DIY techniques, understanding the fundamentals can help you achieve stunning results. If you need expert jewellery photography in Brisbane, the Sunshine Coast, Sydney, or Melbourne, don’t hesitate to reach out!

Dylan Pukall
www.dylanpukallphoto.com