The Spirit of Adventure

Capturing the Spirit of Adventure: Outdoor Brand Photography for Outback Equipment

Outdoor brands thrive on authenticity, adventure, and the thrill of exploration. As a brand photographer based in Brisbane and the Sunshine Coast, I recently had the opportunity to work on a massive project with Outback Equipment as part of their rebrand campaign. Over four epic photoshoots, we covered some of the most breathtaking outdoor locations in Queensland, capturing high-quality imagery that tells the story of their brand. This project, organized by Devote Digital in Brisbane, showcased the essence of 4WDing, fishing, camping, and caravanning—all core elements of the Outback Equipment experience.

If you're an outdoor brand looking to elevate your content with stunning commercial photography, this case study will give you an insight into what goes into creating compelling visuals that connect with your audience.

The Importance of Outdoor Brand Photography

For brands in the outdoor, adventure, and automotive industries, high-quality commercial photography is essential. Potential customers need to see products in action—whether it’s a 4WD navigating rugged terrain, a fisherman casting a line into pristine waters, or a family camping under the stars. Compelling imagery not only enhances a brand’s online presence but also strengthens its credibility, increasing engagement and conversions.

Working with a professional advertising photographer ensures that your brand’s imagery is:

• Authentic: Real-world scenarios that resonate with your audience.

• High-quality: Professionally lit, framed, and edited for maximum impact.

• Strategic: Designed for multi-platform use, from websites to social media and advertising campaigns.

The Photoshoot Journey: 4 Locations, 4 Unique Experiences

Each of the four Outback Equipment photoshoots focused on a different aspect of outdoor lifestyle and adventure. Here’s a breakdown of each session:

1. 4WD Adventure on North Stradbroke Island

North Stradbroke Island, with its golden beaches, towering dunes, and crystal-clear waters, was the perfect backdrop for capturing 4WDing content. With powerful 4WD vehicles tackling sandy tracks and navigating rugged coastal terrain, we created dynamic images showcasing the capability of off-road gear in real-world conditions.

🔹 Key highlights:

• Capturing the thrill of beach driving

• Sunset shots with vehicles silhouetted against the horizon

• Product-focused images featuring essential 4WD accessories

2. Fishing in Moreton Bay

Fishing is a core part of the Outback Equipment lifestyle, and Moreton Bay provided the perfect setting to showcase their range of fishing gear and marine accessories. We worked with seasoned anglers to capture the excitement of the catch, the peacefulness of the water, and the camaraderie that comes with a day on the boat.

🔹 Key highlights:

• Action shots of casting, reeling, and landing fish

• Close-up product photography of rods, reels, and tackle

• Wide scenic shots of boats on the bay at sunrise and sunset

3. Family Camping by the Logan River

A core part of Outback Equipment's brand is about creating unforgettable outdoor experiences for families. At a farm stay by the Logan River in Brisbane, we captured the essence of camping in the great outdoors—cozy campfires, tent setups, and shared moments under the stars.

🔹 Key highlights:

• Family storytelling moments around the campfire

• Tents, swags, and camp cooking setups in action

• Product-focused shots on camping gear and accessories

4. Caravan Lifestyle in Canungra Valley

Towing a large caravan into the valley of Canungra was an incredible visual representation of freedom and exploration. We captured the journey, from setting up camp to enjoying the breathtaking scenery.

🔹 Key highlights:

• Caravan towing shots on winding mountain roads

• Set-up images showcasing ease-of-use and comfort

• Lifestyle shots featuring real travelers enjoying the experience

Why Professional Photography Matters for Outdoor Brands

For brands in the outdoor, 4WD, and adventure industries, investing in professional commercial photography is a game-changer. Here’s why:

✅ Better Brand Recognition: High-quality visuals ensure your brand stands out in a crowded market. ✅ Increased Engagement: Great imagery attracts more likes, shares, and comments on social media. ✅ Higher Conversions: Professionally shot product and lifestyle images help boost sales and website conversions. ✅ Multi-Platform Usability: One photoshoot provides assets for your website, advertising, and social media.

With over a decade of experience in brand photography, I specialize in creating compelling outdoor photography that brings brands to life. Whether you're based in Brisbane, the Sunshine Coast, or Sydney, I’m available for commercial photography projects across Australia and beyond.

Partner With a Professional Outdoor Brand Photographer

If you’re looking for a brand photographer who understands the nuances of outdoor, adventure, and 4WD photography, I’d love to collaborate on your next campaign.

👉 View my portfolio and get in touch: www.dylanpukallphoto.com

Special thanks to Outback Equipment for trusting me with their rebrand photography and to Devote Digital in Brisbane for organizing and filming the campaign.

Ready to elevate your brand with powerful outdoor visuals? Let’s create something unforgettable!

The importance of photography in business

In today’s highly competitive digital landscape, your brand’s first impression often happens online. Whether you’re selling exquisite jewellery, luxury products, or showcasing professional services, the quality of your website photography can make or break that impression. High-end photography is no longer a luxury but a necessity, especially for businesses aiming to establish authority, trust, and appeal. Here’s why investing in professional brand photography, including jewellery photography and ecommerce photography, is pivotal for your success.

The Power of Visual Appeal in Digital Marketing

Research shows that 90% of the information processed by the brain is visual, and people form a first impression about a website in just 50 milliseconds. Your website photography plays a significant role in influencing this impression, making it essential to invest in high-quality visuals.

Whether you’re a jewellery brand specializing in diamond photography, a business owner needing portrait photography, or an ecommerce retailer looking for product photography, premium visuals are key to:

• Capturing attention quickly.

• Communicating professionalism and trustworthiness.

• Encouraging longer website visits and higher engagement.

SEO Benefits of High-End Photography

Optimized, high-quality images can also boost your website’s SEO performance. Search engines favor websites with:

• Fast-loading, properly sized images.

• Alt-text descriptions embedded with relevant keywords like “jewellery photography,” “loose stone photography,” and “South East Queensland commercial photographer.”

• Engaging visuals that lower bounce rates and improve dwell time.

Elevate Your Brand with Specialist Photography Services

Jewellery Photography: Capturing Every Sparkle

When selling jewellery online, whether it’s diamond rings, bracelets, or loose stones, high-end jewellery photography is a game-changer. Capturing the brilliance and clarity of a diamond or the intricate details of a custom-made piece requires expertise.

As a specialist jewellery photographer based in Sunshine Coast and Brisbane, I understand the nuances of lighting, angles, and post-production techniques needed to showcase your products in their best light. Clients browsing your website want to see:

• High-resolution close-ups.

• Accurate color representation.

• Realistic textures and finishes.

With ecommerce photography tailored for jewellery, you’ll increase conversions and establish your brand as a trusted authority in the market.

Portrait Photography: Putting a Face to Your Brand

People connect with people. Investing in professional portrait photography for your team, leadership, or brand ambassadors can humanize your business. Whether you’re in Brisbane, Sydney, or Melbourne, having polished and approachable images on your website and social media channels builds trust and credibility.

Portrait photography is essential for:

• Business websites.

• LinkedIn profiles.

• Marketing materials and press releases.

Product Photography: Your Ecommerce Secret Weapon

In ecommerce, your product photos are your storefront. Poor-quality images can lead to high bounce rates, low conversions, and lost sales. A professional product photographer ensures that your items look enticing, whether you’re selling fashion, electronics, or home goods.

For businesses across South East Queensland, Sydney, and Melbourne, investing in commercial product photography means:

• Higher perceived value of your products.

• Consistency across your ecommerce platform.

• Increased customer confidence in your brand.

Brand Photography: Consistency is Key

Your website photography should tell a cohesive story about your brand. A skilled advertising photographer can create visuals that align with your brand’s identity, ensuring consistency across all touchpoints, from your website to social media and print materials.

With services available in Sunshine Coast, Brisbane, Sydney, and Melbourne, I’ve helped countless brands create stunning visuals that leave lasting impressions.

Why Hire a Professional Photographer?

In the age of smartphones, you might wonder if professional photography is worth the investment. Here’s why working with a commercial photographer is a must for serious businesses:

1. Expertise and Equipment: High-end cameras, lighting setups, and editing software can make a world of difference in the final result.

2. Creative Vision: A professional understands composition, lighting, and storytelling to craft images that resonate with your target audience.

3. Time Efficiency: Save time and focus on your business while your photographer handles the creative process.

4. Customization: Tailored photography services to meet your unique needs, from loose stone photography to corporate portraits.

How to Choose the Right Photographer for Your Brand

When selecting a commercial photographer for your brand, consider the following:

1. Specialization: Look for someone experienced in your niche, whether it’s jewellery photography, ecommerce photography, or advertising photography.

2. Portfolio: Review their past work to ensure their style aligns with your vision.

3. Location: Hire a photographer who can travel to your area, whether you’re based in Brisbane, Sydney, Melbourne, or anywhere in South East Queensland.

4. Reputation: Check client testimonials and reviews.

Why Work with Dylan Pukall Photography?

As a passionate and experienced commercial photographer, I specialize in creating high-quality images that elevate brands and drive sales. From my studio on the Sunshine Coast to on-location shoots across Brisbane, Sydney, Melbourne, and beyond, I’m committed to helping businesses stand out with stunning visuals.

What I Offer:

• Jewellery Photography: Showcasing the brilliance of your pieces.

• Product Photography: Perfect for ecommerce and advertising.

• Portrait Photography: Highlighting your team and leadership.

• Brand Photography: Ensuring consistency across all platforms.

Visit my websites for more information:

• Dylan Pukall Commercial Photography

• Dylan Pukall Wedding Photography

Follow me on Instagram for inspiration and updates:

• Instagram: Dylan Pukall

Final Thoughts: Invest in Your Brand’s Visual Identity

High-end photography is an investment in your brand’s future. Whether you’re building a website, launching an ecommerce store, or rebranding, professional photography ensures you stand out in a crowded market.

Ready to elevate your brand with stunning visuals? Contact me today to discuss your project and discover how high-quality photography can transform your business.

Let’s create something remarkable together!

Benno and the Artists of Seven Seas Tattoo

In the heart of Nambour, on the Sunshine Coast, the walls of Seven Seas Tattoo shop tell stories of art, culture, and the indelible marks that define both skin and soul. The shop, a haven for tattoo enthusiasts, has become a landmark of creativity and expression, where ink meets canvas and artists transform ideas into living art. To capture the essence of this unique space and its dedicated team, Sunshine Coast and Brisbane-based commercial and advertising photographer Dylan Pukall embarked on a compelling photographic journey. His series of portraits and documentary imagery provides an intimate glimpse into the world of tattoo artistry, highlighting the passion, skill, and personal stories of Ben and his crew.

The Artist's Eye: Dylan Pukall's Approach to Documentary Photography

Dylan Pukall is not just any commercial photographer; his work transcends the typical boundaries of advertising and product photography. With a keen eye for detail and a deep understanding of his subjects, Dylan's documentary photography captures the raw, unfiltered moments that define his subjects' lives. In this series, Dylan turns his lens toward the dynamic world of Seven Seas Tattoo, where art, identity, and storytelling converge.

Dylan’s approach to photography is rooted in authenticity. He believes in capturing his subjects in their natural environment, where they feel most comfortable and true to themselves. This philosophy shines through in the portraits and documentary images of Ben and his crew, where every photograph tells a story. From the meticulous details of a tattoo in progress to the candid moments shared between artists, Dylan’s photography captures the essence of the tattoo shop’s culture.

Meet Ben: The Visionary Behind Seven Seas Tattoo

At the heart of Seven Seas Tattoo is Ben, the shop’s founder and lead artist. Ben’s journey into the world of tattooing began as a personal exploration of art and self-expression, eventually evolving into a lifelong passion that took him across Australia and around the world. As a member of the Professional Tattoo Association of Australia, Ben has committed himself to not only perfecting his craft but also contributing to the broader tattooing community.

Throughout his travels, Ben has collected a fascinating array of odd and interesting treasures, each with its own story and significance. From vintage tattoo machines to rare pieces of tattoo history, his collection is a reflection of his dedication to the art form. More importantly, these travels allowed Ben to learn from legendary artists worldwide, broadening his skills and deepening his understanding of tattooing as both an art and a cultural practice.

Ben's commitment to excellence is evident in every aspect of his work. His tattoos are not just designs; they are carefully crafted pieces of art that reflect the unique stories and personalities of his clients. This dedication to his craft has earned Ben a reputation as one of the most skilled and respected tattoo artists on the Sunshine Coast.

In Dylan’s portraits, Ben is captured in moments of quiet reflection and intense focus, highlighting the dual nature of his work as both artist and mentor. The images reveal a man who is deeply connected to his art and his community, striving to create a welcoming and inspiring environment for both his clients and his team.

The Crew: A Family of Artists

Seven Seas Tattoo is more than just a tattoo shop; it is a community of artists who share a passion for creativity and a commitment to their craft. Dylan’s documentary photography captures the camaraderie and collaboration that defines the shop’s atmosphere. Each member of the crew brings their unique style and perspective to the table, contributing to the rich tapestry of art that adorns the shop’s walls.

The crew at Seven Seas Tattoo is a diverse group, each with their own story and artistic journey. Through Dylan’s lens, we see the dedication and skill that each artist brings to their work, as well as the deep connections they form with their clients. The photographs reveal the process behind the art, from the initial consultation and sketching to the final strokes of the needle. These behind-the-scenes moments offer a glimpse into the hard work and creativity that goes into every tattoo.

One of the standout images in Dylan’s series is a candid shot of the crew gathered around a client, discussing the details of a new design. The image captures the collaborative spirit of the shop, where every artist’s input is valued, and the focus is always on creating the best possible result for the client. This sense of teamwork and mutual respect is a cornerstone of Seven Seas Tattoo’s success.

The Art of Tattooing: A Visual Journey

Tattooing is a unique art form that requires a blend of technical skill, artistic vision, and a deep understanding of the human body. Dylan’s documentary photography captures the intricacies of this process, showcasing the precision and care that goes into every tattoo at Seven Seas Tattoo. From the careful preparation of the equipment to the final touches on a completed piece, Dylan’s images offer a detailed look at the artistry involved in tattooing.

One of the most striking aspects of Dylan’s photography is his ability to capture the emotional connection between the artist and the client. In one powerful image, a client is shown in the final stages of a tattoo, their expression a mix of pain, relief, and satisfaction. The artist, focused and calm, completes the final touches with steady hands. This moment of connection, where the artist’s vision becomes a permanent part of the client’s body, is a testament to the power of tattooing as a form of personal expression.

Dylan’s series also highlights the diversity of styles and techniques used by the artists at Seven Seas Tattoo. From traditional black and grey designs to vibrant, colorful pieces, each artist brings their unique approach to the craft. The photographs showcase the wide range of artistic possibilities within the world of tattooing, and the skill required to bring each design to life.

The Role of Commercial Photography in Capturing the Spirit of a Business

As a commercial photographer, Dylan Pukall understands the importance of capturing the spirit of a business and its people. His work goes beyond simple advertising; it tells a story, creating a connection between the subject and the viewer. In the case of Seven Seas Tattoo, Dylan’s photography not only showcases the incredible talent of the artists but also captures the unique atmosphere of the shop and the deep bonds that form between the artists and their clients.

For businesses like Seven Seas Tattoo, high-quality commercial photography is essential for building a strong brand identity and attracting new clients. Dylan’s images are more than just marketing tools; they are a visual representation of the shop’s values, culture, and artistic vision. By capturing the authenticity and passion of Ben and his crew, Dylan’s photography helps to create a lasting impression that resonates with potential clients.

In the competitive world of commercial and advertising photography, it is crucial to work with a photographer who understands the importance of storytelling and authenticity. Dylan Pukall’s work is a perfect example of how documentary photography can be used to create powerful, engaging imagery that not only promotes a business but also tells a deeper story.

The Impact of Dylan Pukall’s Work on the Sunshine Coast and Brisbane Photography Scene

Dylan Pukall’s work with Seven Seas Tattoo is just one example of his impact on the Sunshine Coast and Brisbane photography scene. As a skilled commercial photographer with a passion for storytelling, Dylan has worked with a wide range of clients, from high-end jewellery brands to local businesses, capturing the essence of their products and services in stunning detail.

Dylan’s ability to blend documentary and commercial photography has set him apart from other photographers in the region. His work is characterized by its authenticity, attention to detail, and ability to capture the true essence of his subjects. This unique approach has made him one of the most sought-after photographers on the Sunshine Coast and in Brisbane.

For businesses looking to stand out in a crowded market, working with a photographer like Dylan can make all the difference. His images not only highlight the quality and uniqueness of a business’s offerings but also create an emotional connection with the viewer. Whether it’s through a series of portraits, product photography, or documentary images, Dylan’s work helps businesses tell their story in a way that resonates with their target audience.

Conclusion: A Celebration of Art, Community, and Authenticity

The photographic series by Dylan Pukall featuring Ben and the crew of Seven Seas Tattoo is more than just a collection of images; it is a celebration of art, community, and authenticity. Through his lens, Dylan captures the passion, skill, and dedication of the artists, as well as the unique culture of the tattoo shop. His work not only showcases the incredible talent of the Seven Seas Tattoo team but also highlights the importance of storytelling in commercial photography.

As a Sunshine Coast and Brisbane-based commercial and advertising photographer, Dylan Pukall continues to make a significant impact on the local photography scene. His work with Seven Seas Tattoo is a testament to his ability to capture the true essence of his subjects and create powerful, engaging imagery that resonates with viewers. For anyone looking to create a strong visual identity for their business, Dylan’s work serves as a shining example of the power of authentic, storytelling-driven photography.

For more information about Dylan Pukall and his work, or to see more of his stunning photography, visit his website or follow him on social media. Whether you’re in need of commercial photography, advertising photography, or documentary imagery, Dylan’s expertise and unique approach can help bring your vision to life.

- The Butcher -

As a commercial photographer, my passion lies in telling stories through my lens. Recently, I embarked on a project that has truly resonated with me, both professionally and personally. This project involved capturing the daily life and intricate work of a local business that embodies tradition and community spirit—The Original Forest Glen Butcher. Located in the charming suburb of Forest Glen on the beautiful Sunshine Coast, this butcher shop is more than just a place to buy meat; it is a cornerstone of the community.

The Essence of Documentary Photography

Documentary photography has always fascinated me because it allows for authentic storytelling. The aim is to capture real moments that offer a glimpse into the lives of the subjects. For this project, I spent several days with The Original Forest Glen Butcher, photographing not just the meat cutting process but also the interactions and relationships that make this business unique.

A Day in the Life of the Butcher

The Original Forest Glen Butcher is run by a seasoned butcher, his wife, and a young apprentice who is eager to learn the trade. My goal was to portray their dedication, hard work, and the bond they share through my lens.

The Butcher: Master of His Craft

The head butcher, whose skills have been honed over decades, was a joy to photograph. His hands move with precision and confidence, reflecting years of experience. I captured him as he expertly handled different cuts of meat, each movement purposeful and efficient. This series of images highlights the skill and craftsmanship involved in butchery, often overlooked by the casual observer.

The Wife: The Heart of the Business

Equally important is the butcher’s wife, who manages the shop’s front end. Her warm smile and friendly demeanour greet every customer, making them feel at home. Through my lens, I aimed to capture her nurturing presence and the vital role she plays in the business. From organising the display cases to engaging with regular customers, she is the heartbeat of The Original Forest Glen Butcher.

The Apprentice: Learning the Ropes

The young apprentice, full of enthusiasm and eagerness to learn, represents the future of this trade. Documenting his journey was particularly inspiring. His story is one of learning and growth, and it was important to capture his determination and the guidance he receives from his mentors. These images not only depict the transfer of knowledge but also the fostering of a new generation in the butchery trade.

Behind the Scenes: The Art of Butchery

In addition to the portraits, I focused on the documentary aspect of the project, capturing the butchers at work. The shop opens early, and the day starts with preparing various cuts of meat for the day ahead. The rhythmic sounds of chopping, the meticulous arrangement of meat, and the focused expressions of the butchers create a symphony of daily life that I was thrilled to document.

The Importance of Light and Composition

As a commercial photographer, light and composition are crucial elements in my work. The butcher shop provided a rich tapestry of textures and lighting opportunities. The natural light streaming through the windows illuminated the workspace beautifully, creating a warm and inviting atmosphere. I used this light to highlight the details in the meat cuts, the concentration on the butcher’s faces, and the bustling environment of the shop.

The Commercial Aspect: Advertising Photography at Its Best

This project wasn’t just about creating beautiful images; it was also about producing effective advertising photography. The goal was to create visuals that would help market The Original Forest Glen Butcher to a wider audience. By focusing on the authenticity and tradition of the butcher shop, these images serve as powerful marketing tools that showcase the quality and heritage of the business.

Conclusion: A Celebration of Craft and Community

Working on this project with The Original Forest Glen Butcher was a profoundly rewarding experience. It allowed me to blend my passion for documentary and portrait photography while producing commercial photography that can help a local business thrive. The images we created together tell a story of dedication, tradition, and community—values that are at the heart of The Original Forest Glen Butcher.

As a commercial photographer based on the Sunshine Coast, I am always on the lookout for projects that allow me to showcase the rich tapestry of local businesses and the stories behind them. This project is a testament to the power of photography in capturing and preserving the essence of a community. Whether you are in Brisbane, Sydney, or anywhere on the Sunshine Coast, I invite you to visit The Original Forest Glen Butcher and experience firsthand the warmth and quality they offer.

For those looking to document their own business or personal projects, feel free to reach out. Together, we can create compelling visuals that not only tell your story but also help you connect with a broader audience.

Call to Action: Connect with Dylan Pukall

If you’re interested in commercial photography, portrait photography, or advertising photography on the Sunshine Coast, Brisbane, or Sydney, I would love to collaborate with you. Let’s capture the essence of your business and create images that speak volumes.

Contact me today to discuss your next photography project and see how we can bring your vision to life through the art of photography.