The Ridge

30 Hours in Lightning Ridge: A Photojournalist's Whirlwind Love Affair with the Black Opal Capital of the World.

When you're a commercial photographer used to high-end studios and polished ecommerce photography, the last place you expect to fall in love is a dusty, eccentric opal-mining town in outback New South Wales. But that's exactly what happened when I—Dylan Pukall of Dylan Pukall Photography—embarked on a 30-hour trip to Lightning Ridge with my good friend and fellow visual creative, Daryl Wheeler.

As a specialist jewellery photographer based out of the Sunshine Coast's Sunshine House Creative Studio, I'm usually deep into diamond photography, gem photography, and advertising photography for ecommerce clients across Brisbane, the Gold Coast, Sydney, Melbourne, and beyond. But every now and then, I need to fuel the soul. Enter: Lightning Ridge.

Why Lightning Ridge?

What started as a straightforward mission—to photograph a subject for my ongoing personal documentary photography project—quickly turned into a deeper creative journey. Lightning Ridge is famous as the black opal capital of the world, and from the moment we rolled into town after a 9-hour drive, something clicked. I didn’t just see photo opportunities; I saw stories, textures, grit, and a lifestyle frozen in time.

9 Hours In: First Impressions of the Outback

We left early from the Sunshine Coast, fueled by coffee and good banter. Driving through rural Queensland and into New South Wales felt like a slow transformation from the familiar to the surreal. The flat red earth, the vastness, and the solitude began to seep into us long before the town's welcome sign did.

Pulling into Lightning Ridge, I felt something shift. The town was unlike anywhere I’d been. Tin shacks next to million-dollar stones. Miners with hands tougher than leather. Dust, stories, and character in every corner. As a documentary photographer, it was a visual playground.

The Work Begins: Portraits in the Opal Fields

Originally, my plan was to meet and photograph one person—part of a long-term photojournalist project I’ve been nurturing between client shoots. That plan changed quickly. Within minutes of arriving, I met a local opal miner, Barry. Covered in red dust, wearing a battered cowboy hat and wielding a pickaxe, Barry became an impromptu subject for a short portrait session.

The harsh midday light became a tool rather than a challenge. Using minimal gear, I shot Barry as he stood by the entrance to his mine. His weathered face, raw eyes, and sun-beaten skin told more of Lightning Ridge than words ever could.

Falling in Love Through the Lens

What surprised me most wasn't just how photogenic Lightning Ridge was, but how open and welcoming its residents were. Street photography and documentary photography came alive as I wandered the town. Every corner had a new subject: an abandoned car overtaken by weeds, a dusty pub with locals playing pool, a mural splashed across a crumbling wall. It was a goldmine—not just of black opals, but of moments.

My specialty may be jewellery photography—ecommerce-ready, polished, perfect—but here I was, immersed in imperfection, and it was glorious. I switched creative gears from commercial photographer to photojournalist. From diamond photography to capturing the raw sparkle in human experience.

Street Photography Meets Outback Charm

Lightning Ridge isn’t big, but it’s packed with detail. I shot local shops with hand-painted signs, dogs lazing in the shade, and out-of-towners sipping cold beers after hunting for stones. As someone used to ecommerce photography where lighting and precision are everything, it felt freeing to shoot spontaneously. No studio lights. No product tables. Just ambient light, instinct, and storytelling.

For my clients who know me as a loose stone photographer or diamond specialist, this was a refreshing departure—and one that I think enriches my work. The texture and emotion of documentary photography feed back into how I approach brand photography, portrait photography, and even advertising shoots.

Nightfall: Stars Above and Stories Below

After a long day of shooting, Daryl and I grabbed dinner at a local pub, chatting with miners and travellers. Lightning Ridge truly comes alive at night—stories get bolder, laughter gets louder, and the desert sky puts on a show of stars that makes you forget electricity ever existed.

We wrapped up the night sharing photography war stories and staring at images we’d captured on our cameras. And then, just like that, it was time to sleep. Six hours later, we hit the road back to the Sunshine Coast.

9 Hours Back: Creative Reflection

The 9-hour return drive was quieter. Tired but creatively charged, we both knew this wasn’t just a random detour—it was a reminder of why we do what we do.

For me, as a commercial photographer who spends so much time in jewellery photography studios or crafting ecommerce-ready advertising content, the Lightning Ridge trip was more than just a photographic excursion. It was a necessary reset.

What This Trip Taught Me

1. Great imagery exists beyond the studio – As much as I love photographing diamonds and gems in controlled conditions, the human sparkle in places like Lightning Ridge is equally valuable.

2. Documentary work sharpens commercial instincts – Street and portrait photography make you quicker, more adaptive, and attuned to raw, unscripted beauty.

3. Passion projects fuel professional excellence – Whether I’m working with a jewellery brand in Brisbane or an ecommerce company in Melbourne, personal experiences like this keep the creative flame burning.

Final Thoughts: Commercial Meets the Outback

If you’re here reading this, you probably know me as a specialist in:

• Jewellery Photography

• Diamond Photography

• Loose Stone Photography

• Ecommerce Photography

• Advertising Photography

• Brand Photography

• Commercial Photography

• Portrait Photography

• Documentary Photography

• Photojournalism

I’m based on the Sunshine Coast, Queensland, working from my studio at Sunshine House Creative Studio, but I’m available to work worldwide. From the Gold Coast to Brisbane, Sydney to Melbourne, or even across the globe—whether you're after sharp product photography, soulful portraits, or storytelling for your brand—I’m here for it.

You can see more of my work and get in touch via www.dylanpukallphoto.com.

Thanks for taking this little trip with me—both the literal one to Lightning Ridge and the creative one I take every time I pick up my camera. Here’s to more dust, more diamonds, and more stories that need telling.

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Benno and the Artists of Seven Seas Tattoo

In the heart of Nambour, on the Sunshine Coast, the walls of Seven Seas Tattoo shop tell stories of art, culture, and the indelible marks that define both skin and soul. The shop, a haven for tattoo enthusiasts, has become a landmark of creativity and expression, where ink meets canvas and artists transform ideas into living art. To capture the essence of this unique space and its dedicated team, Sunshine Coast and Brisbane-based commercial and advertising photographer Dylan Pukall embarked on a compelling photographic journey. His series of portraits and documentary imagery provides an intimate glimpse into the world of tattoo artistry, highlighting the passion, skill, and personal stories of Ben and his crew.

The Artist's Eye: Dylan Pukall's Approach to Documentary Photography

Dylan Pukall is not just any commercial photographer; his work transcends the typical boundaries of advertising and product photography. With a keen eye for detail and a deep understanding of his subjects, Dylan's documentary photography captures the raw, unfiltered moments that define his subjects' lives. In this series, Dylan turns his lens toward the dynamic world of Seven Seas Tattoo, where art, identity, and storytelling converge.

Dylan’s approach to photography is rooted in authenticity. He believes in capturing his subjects in their natural environment, where they feel most comfortable and true to themselves. This philosophy shines through in the portraits and documentary images of Ben and his crew, where every photograph tells a story. From the meticulous details of a tattoo in progress to the candid moments shared between artists, Dylan’s photography captures the essence of the tattoo shop’s culture.

Meet Ben: The Visionary Behind Seven Seas Tattoo

At the heart of Seven Seas Tattoo is Ben, the shop’s founder and lead artist. Ben’s journey into the world of tattooing began as a personal exploration of art and self-expression, eventually evolving into a lifelong passion that took him across Australia and around the world. As a member of the Professional Tattoo Association of Australia, Ben has committed himself to not only perfecting his craft but also contributing to the broader tattooing community.

Throughout his travels, Ben has collected a fascinating array of odd and interesting treasures, each with its own story and significance. From vintage tattoo machines to rare pieces of tattoo history, his collection is a reflection of his dedication to the art form. More importantly, these travels allowed Ben to learn from legendary artists worldwide, broadening his skills and deepening his understanding of tattooing as both an art and a cultural practice.

Ben's commitment to excellence is evident in every aspect of his work. His tattoos are not just designs; they are carefully crafted pieces of art that reflect the unique stories and personalities of his clients. This dedication to his craft has earned Ben a reputation as one of the most skilled and respected tattoo artists on the Sunshine Coast.

In Dylan’s portraits, Ben is captured in moments of quiet reflection and intense focus, highlighting the dual nature of his work as both artist and mentor. The images reveal a man who is deeply connected to his art and his community, striving to create a welcoming and inspiring environment for both his clients and his team.

The Crew: A Family of Artists

Seven Seas Tattoo is more than just a tattoo shop; it is a community of artists who share a passion for creativity and a commitment to their craft. Dylan’s documentary photography captures the camaraderie and collaboration that defines the shop’s atmosphere. Each member of the crew brings their unique style and perspective to the table, contributing to the rich tapestry of art that adorns the shop’s walls.

The crew at Seven Seas Tattoo is a diverse group, each with their own story and artistic journey. Through Dylan’s lens, we see the dedication and skill that each artist brings to their work, as well as the deep connections they form with their clients. The photographs reveal the process behind the art, from the initial consultation and sketching to the final strokes of the needle. These behind-the-scenes moments offer a glimpse into the hard work and creativity that goes into every tattoo.

One of the standout images in Dylan’s series is a candid shot of the crew gathered around a client, discussing the details of a new design. The image captures the collaborative spirit of the shop, where every artist’s input is valued, and the focus is always on creating the best possible result for the client. This sense of teamwork and mutual respect is a cornerstone of Seven Seas Tattoo’s success.

The Art of Tattooing: A Visual Journey

Tattooing is a unique art form that requires a blend of technical skill, artistic vision, and a deep understanding of the human body. Dylan’s documentary photography captures the intricacies of this process, showcasing the precision and care that goes into every tattoo at Seven Seas Tattoo. From the careful preparation of the equipment to the final touches on a completed piece, Dylan’s images offer a detailed look at the artistry involved in tattooing.

One of the most striking aspects of Dylan’s photography is his ability to capture the emotional connection between the artist and the client. In one powerful image, a client is shown in the final stages of a tattoo, their expression a mix of pain, relief, and satisfaction. The artist, focused and calm, completes the final touches with steady hands. This moment of connection, where the artist’s vision becomes a permanent part of the client’s body, is a testament to the power of tattooing as a form of personal expression.

Dylan’s series also highlights the diversity of styles and techniques used by the artists at Seven Seas Tattoo. From traditional black and grey designs to vibrant, colorful pieces, each artist brings their unique approach to the craft. The photographs showcase the wide range of artistic possibilities within the world of tattooing, and the skill required to bring each design to life.

The Role of Commercial Photography in Capturing the Spirit of a Business

As a commercial photographer, Dylan Pukall understands the importance of capturing the spirit of a business and its people. His work goes beyond simple advertising; it tells a story, creating a connection between the subject and the viewer. In the case of Seven Seas Tattoo, Dylan’s photography not only showcases the incredible talent of the artists but also captures the unique atmosphere of the shop and the deep bonds that form between the artists and their clients.

For businesses like Seven Seas Tattoo, high-quality commercial photography is essential for building a strong brand identity and attracting new clients. Dylan’s images are more than just marketing tools; they are a visual representation of the shop’s values, culture, and artistic vision. By capturing the authenticity and passion of Ben and his crew, Dylan’s photography helps to create a lasting impression that resonates with potential clients.

In the competitive world of commercial and advertising photography, it is crucial to work with a photographer who understands the importance of storytelling and authenticity. Dylan Pukall’s work is a perfect example of how documentary photography can be used to create powerful, engaging imagery that not only promotes a business but also tells a deeper story.

The Impact of Dylan Pukall’s Work on the Sunshine Coast and Brisbane Photography Scene

Dylan Pukall’s work with Seven Seas Tattoo is just one example of his impact on the Sunshine Coast and Brisbane photography scene. As a skilled commercial photographer with a passion for storytelling, Dylan has worked with a wide range of clients, from high-end jewellery brands to local businesses, capturing the essence of their products and services in stunning detail.

Dylan’s ability to blend documentary and commercial photography has set him apart from other photographers in the region. His work is characterized by its authenticity, attention to detail, and ability to capture the true essence of his subjects. This unique approach has made him one of the most sought-after photographers on the Sunshine Coast and in Brisbane.

For businesses looking to stand out in a crowded market, working with a photographer like Dylan can make all the difference. His images not only highlight the quality and uniqueness of a business’s offerings but also create an emotional connection with the viewer. Whether it’s through a series of portraits, product photography, or documentary images, Dylan’s work helps businesses tell their story in a way that resonates with their target audience.

Conclusion: A Celebration of Art, Community, and Authenticity

The photographic series by Dylan Pukall featuring Ben and the crew of Seven Seas Tattoo is more than just a collection of images; it is a celebration of art, community, and authenticity. Through his lens, Dylan captures the passion, skill, and dedication of the artists, as well as the unique culture of the tattoo shop. His work not only showcases the incredible talent of the Seven Seas Tattoo team but also highlights the importance of storytelling in commercial photography.

As a Sunshine Coast and Brisbane-based commercial and advertising photographer, Dylan Pukall continues to make a significant impact on the local photography scene. His work with Seven Seas Tattoo is a testament to his ability to capture the true essence of his subjects and create powerful, engaging imagery that resonates with viewers. For anyone looking to create a strong visual identity for their business, Dylan’s work serves as a shining example of the power of authentic, storytelling-driven photography.

For more information about Dylan Pukall and his work, or to see more of his stunning photography, visit his website or follow him on social media. Whether you’re in need of commercial photography, advertising photography, or documentary imagery, Dylan’s expertise and unique approach can help bring your vision to life.

- The Butcher -

As a commercial photographer, my passion lies in telling stories through my lens. Recently, I embarked on a project that has truly resonated with me, both professionally and personally. This project involved capturing the daily life and intricate work of a local business that embodies tradition and community spirit—The Original Forest Glen Butcher. Located in the charming suburb of Forest Glen on the beautiful Sunshine Coast, this butcher shop is more than just a place to buy meat; it is a cornerstone of the community.

The Essence of Documentary Photography

Documentary photography has always fascinated me because it allows for authentic storytelling. The aim is to capture real moments that offer a glimpse into the lives of the subjects. For this project, I spent several days with The Original Forest Glen Butcher, photographing not just the meat cutting process but also the interactions and relationships that make this business unique.

A Day in the Life of the Butcher

The Original Forest Glen Butcher is run by a seasoned butcher, his wife, and a young apprentice who is eager to learn the trade. My goal was to portray their dedication, hard work, and the bond they share through my lens.

The Butcher: Master of His Craft

The head butcher, whose skills have been honed over decades, was a joy to photograph. His hands move with precision and confidence, reflecting years of experience. I captured him as he expertly handled different cuts of meat, each movement purposeful and efficient. This series of images highlights the skill and craftsmanship involved in butchery, often overlooked by the casual observer.

The Wife: The Heart of the Business

Equally important is the butcher’s wife, who manages the shop’s front end. Her warm smile and friendly demeanour greet every customer, making them feel at home. Through my lens, I aimed to capture her nurturing presence and the vital role she plays in the business. From organising the display cases to engaging with regular customers, she is the heartbeat of The Original Forest Glen Butcher.

The Apprentice: Learning the Ropes

The young apprentice, full of enthusiasm and eagerness to learn, represents the future of this trade. Documenting his journey was particularly inspiring. His story is one of learning and growth, and it was important to capture his determination and the guidance he receives from his mentors. These images not only depict the transfer of knowledge but also the fostering of a new generation in the butchery trade.

Behind the Scenes: The Art of Butchery

In addition to the portraits, I focused on the documentary aspect of the project, capturing the butchers at work. The shop opens early, and the day starts with preparing various cuts of meat for the day ahead. The rhythmic sounds of chopping, the meticulous arrangement of meat, and the focused expressions of the butchers create a symphony of daily life that I was thrilled to document.

The Importance of Light and Composition

As a commercial photographer, light and composition are crucial elements in my work. The butcher shop provided a rich tapestry of textures and lighting opportunities. The natural light streaming through the windows illuminated the workspace beautifully, creating a warm and inviting atmosphere. I used this light to highlight the details in the meat cuts, the concentration on the butcher’s faces, and the bustling environment of the shop.

The Commercial Aspect: Advertising Photography at Its Best

This project wasn’t just about creating beautiful images; it was also about producing effective advertising photography. The goal was to create visuals that would help market The Original Forest Glen Butcher to a wider audience. By focusing on the authenticity and tradition of the butcher shop, these images serve as powerful marketing tools that showcase the quality and heritage of the business.

Conclusion: A Celebration of Craft and Community

Working on this project with The Original Forest Glen Butcher was a profoundly rewarding experience. It allowed me to blend my passion for documentary and portrait photography while producing commercial photography that can help a local business thrive. The images we created together tell a story of dedication, tradition, and community—values that are at the heart of The Original Forest Glen Butcher.

As a commercial photographer based on the Sunshine Coast, I am always on the lookout for projects that allow me to showcase the rich tapestry of local businesses and the stories behind them. This project is a testament to the power of photography in capturing and preserving the essence of a community. Whether you are in Brisbane, Sydney, or anywhere on the Sunshine Coast, I invite you to visit The Original Forest Glen Butcher and experience firsthand the warmth and quality they offer.

For those looking to document their own business or personal projects, feel free to reach out. Together, we can create compelling visuals that not only tell your story but also help you connect with a broader audience.

Call to Action: Connect with Dylan Pukall

If you’re interested in commercial photography, portrait photography, or advertising photography on the Sunshine Coast, Brisbane, or Sydney, I would love to collaborate with you. Let’s capture the essence of your business and create images that speak volumes.

Contact me today to discuss your next photography project and see how we can bring your vision to life through the art of photography.