By Dylan Pukall – Commercial Jewellery, Product & Advertising Photographer
In today’s visually driven world, professional jewellery and product photography is no longer a luxury—it’s a necessity. Whether you’re a fine jewellery brand launching a new collection, a boutique e-commerce store selling lifestyle products, or a major advertising agency creating a national campaign, high-quality imagery is the key to standing out online and in print.
I’m Dylan Pukall, a commercial photographer based on the beautiful Sunshine Coast in Queensland, and I specialise in jewellery photography, product photography, and advertising photography for brands and companies across Australia. My clients range from Sunshine Coast start-ups to Sydney-based jewellery designers, and even large brands in Melbourne and Brisbane. Thanks to modern technology and streamlined production processes, I often work remotely with brands nationwide, providing stunning product imagery no matter where you’re located.
This ultimate guide will walk you through everything you need to know about jewellery and product photography in Australia—from why it matters, to how to hire the right photographer, to the specific services I provide for brands on the Sunshine Coast, in Brisbane, and in Sydney.
Why Professional Jewellery Photography Matters
When it comes to selling jewellery, first impressions are everything. Your potential customers can’t touch or try on a piece when shopping online, so the photograph must do all the work. A well-executed jewellery image captures sparkle, detail, and emotion, transforming a ring or necklace into a must-have luxury item.
Here’s why professional jewellery photography is critical for your business:
Trust & Credibility: High-resolution images make your product look premium and legitimate.
Increased Sales: Clean, well-lit images with accurate colour representation reduce return rates and increase conversions.
Consistency: A professional photographer ensures your brand’s visual style remains consistent across websites, e-commerce platforms (like Shopify, Etsy, or Squarespace), and social media channels.
Whether you’re based on the Sunshine Coast, running a jewellery label in Brisbane, or shipping Australia-wide from Sydney or Melbourne, professional product photography can dramatically improve your brand image.
The Challenges of Jewellery Photography
Jewellery is one of the most technically demanding subjects a photographer can tackle. Tiny gemstones, reflective metals, and intricate settings create a host of challenges, including:
Reflections and Glare: Gold, silver, and platinum surfaces are like mirrors. Without the right studio setup, unwanted reflections can ruin a shot.
Capturing Sparkle: Diamonds and gemstones need precise lighting to showcase their brilliance and fire.
True-to-Life Colour: From rose gold to emerald green, accurate colour is critical for customer trust and satisfaction.
As a photographer who specialises in jewellery photography, I use a combination of macro lenses, controlled lighting setups, and advanced retouching techniques to highlight every delicate detail. Whether it’s a high-end diamond engagement ring or a minimalist silver necklace, the goal is always the same: to make your jewellery look stunning and sellable.
Product & Advertising Photography for Brands
While jewellery is my specialty, I also provide product photography and advertising photography for brands and companies across Australia. From skincare and cosmetics to homewares and lifestyle products, I create high-end e-commerce imagery and creative advertising campaigns that bring your brand vision to life.
My services include:
Studio Product Photography: Perfect for e-commerce, catalogues, and social media.
Lifestyle Advertising Photography: Creating aspirational images that showcase your product in real-world settings.
Flat Lay Photography: A popular style for social media campaigns and online shops.
Creative Campaign Shoots: Full-scale advertising photography with models, props, and art direction.
Whether you’re a Brisbane fashion brand, a Sydney advertising agency, or a Sunshine Coast small business, I can help produce content that is on-brand, high-quality, and ready to convert.
Working with Clients Across Australia
One of the best parts of my work is the ability to collaborate with brands across Australia, even if we’re in different cities.
Based on the Sunshine Coast: I’m ideally positioned between Brisbane and Noosa, with easy access to major transport hubs.
Frequent Travel to Sydney & Melbourne: Many of my jewellery photography and advertising projects come from Sydney and Melbourne, where I can travel for shoots when needed.
Remote Product Photography: Many clients simply ship their products to my studio on the Sunshine Coast, where I handle all photography and editing. Finished images are then delivered digitally, making the process seamless and efficient.
This flexibility means that whether you’re a jewellery designer in Sydney, a product start-up in Melbourne, or a boutique brand on the Sunshine Coast, you can work with a trusted professional photographer without worrying about location barriers.
Sunshine Coast Jewellery & Product Photography
The Sunshine Coast is not just my home base—it’s also a hub for creative businesses and innovative brands. From Noosa to Caloundra, I work with local jewellers, fashion labels, and lifestyle companies to create high-end product photography that competes on a national scale.
Perfect for Sunshine Coast e-commerce brands looking to elevate their online presence.
Local studio access with a full corner cyclorama at Sunshine House Creative Studio, ideal for larger product shoots or advertising campaigns.
Fast turnaround for brands in Maroochydore, Mooloolaba, and Coolum who need quick, high-quality content.
Brisbane Jewellery & Advertising Photography
Brisbane is booming with creative agencies, start-ups, and established brands, all of whom need exceptional photography to stand out. I regularly travel to Brisbane for:
Jewellery Campaign Photography for luxury and boutique brands.
Advertising Photography for agencies and businesses needing on-location shoots.
Corporate Product Photography for e-commerce, catalogues, and marketing materials.
Whether it’s a high-end jewellery shoot in Fortitude Valley or a lifestyle advertising campaign along the Brisbane River, I bring the same attention to detail to every project.
Sydney Jewellery & Product Photography
Sydney remains Australia’s fashion and jewellery capital, and I frequently work with Sydney-based brands—often remotely.
Remote Jewellery Photography: Products can be shipped securely to my Sunshine Coast studio for high-end photography without the cost of a full Sydney shoot.
On-Location Advertising Photography: For large campaigns, I travel to Sydney to shoot in studios, showrooms, or outdoor locations.
Ideal for high-end jewellers, e-commerce start-ups, and creative agencies.
This flexibility allows Sydney businesses to access premium jewellery and product photography without the overhead of maintaining an in-house photography team.
What to Look for in a Jewellery Photographer
Hiring a photographer is an investment. Here’s what to consider when choosing the right professional for your jewellery or product shoot:
Specialised Experience: Jewellery photography requires technical expertise and dedicated equipment.
Studio Setup: Look for a photographer with a professional studio capable of handling complex lighting setups.
Attention to Detail: Macro photography demands patience and precision to capture every gemstone facet.
Retouching Skills: Post-production is critical for removing dust, scratches, and reflections while maintaining natural beauty.
Communication & Flexibility: Especially if working remotely, clear communication ensures your vision is executed perfectly.
As someone who has spent years perfecting the art of jewellery, product, and advertising photography, I provide not only the technical skills but also a collaborative approach that ensures every shoot aligns with your brand’s goals.
Behind the Scenes: My Process
To give you a clearer idea of how a typical jewellery or product shoot unfolds, here’s a brief overview of my workflow:
Consultation & Planning: We discuss your brand, target audience, and desired outcomes.
Creative Direction: Mood boards and shot lists are developed to guide the shoot.
Photography Session: Using professional lighting, macro lenses, and precision tools, I capture every angle and detail.
Editing & Retouching: Each image is meticulously edited for colour accuracy, clarity, and polish.
Delivery: Final images are provided in multiple formats optimised for web, print, and social media.
This process ensures that whether you need e-commerce-ready images, luxury advertising content, or social media visuals, the results will exceed expectations.
Recent Projects & Experience
Over the years, I’ve worked on a wide range of jewellery and advertising photography projects across Australia, including:
High-end jewellery e-commerce shoots for national brands.
Creative advertising campaigns for lifestyle products.
Remote photography projects for Sydney and Melbourne-based businesses who ship products directly to my Sunshine Coast studio.
Large-scale commercial shoots for companies looking to launch or rebrand their product lines.
These projects have appeared in online stores, glossy print catalogues, social media campaigns, and national advertising initiatives, showcasing my ability to adapt to different styles and industries.
How to Book a Jewellery or Product Shoot
Working with me is simple, whether you’re based on the Sunshine Coast, in Brisbane, or in Sydney.
Get in Touch: Visit www.dylanpukallphoto.com to view my portfolio and send an enquiry.
Discuss Your Project: We’ll chat about your goals, timeline, and budget.
Ship or Schedule: Products can be shipped to my Sunshine Coast studio, or we can plan an on-location shoot in Brisbane, Sydney, or beyond.
Receive Your Images: Professionally retouched images are delivered digitally, ready for use across websites, e-commerce platforms, and marketing campaigns.
Final Thoughts
Whether you’re a Sunshine Coast jewellery brand, a Brisbane advertising agency, or a Sydney e-commerce company, investing in professional jewellery and product photography is one of the most powerful ways to elevate your brand. High-quality images don’t just showcase your products—they tell your story, build trust, and drive sales.
As a photographer passionate about jewellery, product, and advertising photography, I bring years of experience, technical precision, and creative vision to every shoot.
If you’re ready to create stunning images that sell, I’d love to help.
👉 Let’s create something extraordinary together.
Visit www.dylanpukallphoto.com to view my portfolio or get in touch to discuss your next project.
